TikTok Ads Specialist — Hands-On Buyer for E-Comm Accounts

Summary

We're a US-based integrated digital marketing agency (Boston + Nashville, distributed team) looking for a TikTok Ads practitioner to run accounts alongside our paid media team. To be clear about what this is: we want someone who lives in TikTok Ads Manager daily, not a strategist who hands off to someone else. You'll be in the account building campaigns, reading performance, and making the calls.

What you'll do:

  • Build and manage campaigns end to end across the funnel — prospecting through retargeting
  • Own daily and weekly optimizations: budget pacing, bid strategy, audience testing, placement decisions
  • Run creative testing at volume. Brief our designers on needed assets. Then, analyze the results and tell us what to make next
  • Manage Spark Ads and creator/UGC whitelisting workflows
  • Own tracking integrity: TikTok Pixel, Events API, catalog and product feed setup where relevant
  • Report on performance in plain language — what happened, why, what's next — with an emphasis on revenue KPIs
  • Adhere to our strategy, testing, account set up best practices, and reporting templates
  • Collaborate with Agency POC to properly report back performance to clients
  • Attend select internal Agency weekly calls
  • Be available 9 am - 5 pm EST via Slack and email

You're a fit if you have:

  • 3+ years buying on TikTok specifically (not "social media marketing" broadly)
  • Managed at least $50k/month in TikTok spend, or comparable across multiple accounts
  • Real fluency with the Events API, deduplication, and diagnosing tracking discrepancies
  • Direct-response instincts — you optimize toward ROAS or CPA, not engagement
  • Strong written communication. You'll work async with our team

Nice to have:
Shopify or WooCommerce catalog experience, TikTok Shop, experience sourcing creators, experience with Triple Whale

Pay: $40.00 - $80.00 per hour

Expected hours: 10.0 – 30.0 per week

Work Location: Remote

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