Senior Manager, Global Brand Out of Home

Job Description:

  • Lead strategic development and execution of global brand OOH media plans, with a focus on North America
  • Develop OOH plans for Crocs product stories including Classic Clog, Sandals, and Cozzzy
  • Ensure OOH campaigns and content support seasonal integrated marketing plans and brand/product growth
  • Align OOH activity with the global Brand Media strategy
  • Generate creative campaign ideas with the production team
  • Partner with internal teams on transition from strategy and planning through execution and reporting
  • Maintain frequent communication to facilitate strategic alignment and collaborative partnerships
  • Build and maintain vendor relationships, identify innovation opportunities, and keep Crocs at the forefront of the OOH industry
  • Communicate with international markets about local trends and optimal OOH approaches

Requirements:

  • Bachelor’s degree or equivalent experience
  • At least eight (8)+ years of extensive experience and proficiency in OOH media
  • Strong foundation in brand marketing
  • Significant experience strategically planning and managing paid media across differing marketing-funnel objectives
  • Experience planning and buying traditional, digital, and experiential OOH media
  • Track record of building OOH plans that drive awareness and consideration and articulating business impact
  • Strong negotiation skills across partners, markets, and formats
  • Established relationships with major OOH media and print vendors
  • Advanced analytical skills and ability to translate complex data, trends, and insights into actionable strategy
  • Experience working within a matrixed organization and building positive cross-departmental relationships
  • Excellent project management oversight abilities
  • Previous retail/footwear experience preferred but not required

Benefits:

  • Company incentive program
  • Medical, dental, and vision coverage
  • Life and AD&D coverage
  • Short- and long-term disability coverage
  • Paid time off
  • Employee assistance program
  • 401(k) program with company match
  • Additional voluntary benefits
  • Flexible schedule / fully remote Explorer persona
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