Amazon Advertising Lead - FMCG
We’re hiring an experienced Amazon Advertising Lead to take ownership of paid media strategy and execution across Amazon marketplaces in Europe, for a high growth FMCG.
This is a high-visibility role where you’ll work cross-functionally with brand, digital, media, and commercial teams to drive growth through smart, performance-led advertising across Amazon’s ecosystem.
🔑 The Role
As Amazon Advertising Manager, you’ll be responsible for developing and executing lower-funnel strategies across the Amazon Marketing Cloud, Advertising Console, and DSP. You\'ll be hands-on with campaign optimisation, budget ownership, and performance reporting—while working closely with internal stakeholders to align on commercial goals.
💼 Key Responsibilities
- Own full-funnel Amazon advertising strategy across key EU markets, with a strong focus on lower-funnel performance.
- Daily and weekly optimisation of campaigns to maximise ROI and meet performance targets.
- Manage AMS and DSP campaigns end-to-end, including bid strategy, audience targeting, and creative testing.
- Monitor KPIs such as ROAS, TACoS, CTR, and CVR, and implement ongoing optimisations.
- Conduct regular competitor and category analysis to identify growth opportunities.
- Collaborate with internal creative, media, and brand teams to develop high-impact content for advertising use.
- Work cross-functionally with commercial and eCommerce stakeholders to ensure campaigns support broader business objectives.
- Present performance insights and strategic recommendations to senior leadership.
🧠 What You’ll Bring
- 3+ years of experience managing Amazon Advertising campaigns (AMS and DSP).
- Hands-on experience with both Seller Central and/or Vendor Central.
- Strong analytical skills and a performance marketing mindset.
- Experience using Amazon Advertising Console, Attribution, Brand Analytics, and tools like Helium 10 or Stackline.
- Proven ability to manage multiple campaigns and prioritise effectively in a fast-paced environment.
- Strong communication skills, including the ability to present strategy and performance to senior stakeholders.
- Collaborative, proactive, and results-driven approach.
- Fluency in English is essential; additional EU language skills are a plus.
🎁 What’s on Offer
- Competitive salary and bonus potential.
- A flexible hybrid working model.
- Autonomy to lead high-impact projects from strategy through execution.
- A collaborative and supportive team environment with strong values.
- Exposure to international markets and a wide-ranging consumer product portfolio.
- A people-first culture that values development, ownership, and innovation.